Strategy & Revenue Operations

GabrielaTeixeira

GTM Strategist & RevOps Leader

7+ years driving global go-to-market strategy and revenue operations across 13+ countries. I build the systems, frameworks, and playbooks that scale revenue organizations.

Get in touch → LinkedIn ↗

Years experience

13+

Countries operated

Global tech cos

Languages spoken

Languages

Portuguese · Native English · Fluent Spanish · Fluent German · Intermediate

About Me

I sit at the intersection of strategy, operations, and data — turning complex GTM challenges into scalable, measurable systems.

With a career spanning Wellhub (formerly Gympass), 99/DiDi, and Cobli, I've built revenue funnels, designed sales methodologies, launched global enablement programs, and led cross-functional projects across Latin America, Europe, and beyond.

My work connects the dots: from TOFU pipeline strategy to AE training frameworks, from ROI models to VP-level scorecards. I care deeply about operational excellence — the kind that actually sticks on the ground.

"Revenue is a system. I design the architecture."

Outside of work, I volunteer as a running guide for athletes with visual impairments through Achilles International — a practice that has shaped how I think about trust, communication, and pacing in everything I do.

GTM Strategy Revenue Operations Sales Enablement Funnel Design Cross-functional Leadership CRM & Analytics OKR Frameworks ROI Modelling Stakeholder Management Process Improvement

Experience

2021 — Present

Wellhub

formerly Gympass · Global

GTM Strategy Project Manager — Revenue Strategy & Operations

Led global go-to-market projects across the full revenue lifecycle — from pipeline generation to enterprise funnel redesign. Partnered with CRO and regional VPs to align cross-functional teams across 13+ countries.

Designed and launched a full Revenue Funnel Revamp, standardizing qualification criteria and stage definitions across ENT and SMB segments globally.
Built and rolled out the Revenue Ambassadors Program — a cross-functional enablement initiative spanning Sales, SD, CS, and WE teams.
Developed ROI Training materials and Qualification Methodology frameworks adopted by sales leaders across multiple regions.
Produced executive-level reporting for Revenue Strategy & Operations leadership on funnel performance and rollout impact.
Led TOFU/ENT alignment sessions to harmonize top-of-funnel strategy with enterprise account targeting.

2019 — 2021

99 / DiDi

São Paulo, Brazil

Strategy & Operations

Supported commercial and operational strategy for one of Latin America's leading mobility platforms, contributing to market expansion and operational efficiency initiatives.

Worked across market expansion, competitive intelligence, and operational workflows.
Collaborated with cross-functional teams to improve driver and rider experience metrics.
Developed internal reporting frameworks and dashboards for leadership visibility.

2017 — 2019

Cobli

São Paulo, Brazil

Revenue Operations

Early-stage experience at a fast-growing fleet tech startup, building foundational revenue operations processes and supporting commercial team growth.

Helped establish core RevOps infrastructure including CRM processes and pipeline visibility.
Supported sales team enablement and onboarding for a rapidly scaling commercial org.
Contributed to alignment between product, sales, and customer success.

Key Projects

Global · 2024–2025

Revenue Funnel Revamp

End-to-end redesign of Wellhub's global sales funnel. Standardized stage definitions, qualification logic, and reporting frameworks across ENT and SMB tracks in 13+ markets.

13+ Markets impacted

Sales Methodology · 2023

Sales Methodology & CRO Framework

Led evaluation and selection of a global sales methodology vendor. Produced comparative analysis, stakeholder alignment, and implementation roadmap for the CRO.

Global Methodology rollout

Training & Enablement · 2023–2024

Qualification Methodology & ROI Training

Created the Qualification Methodology framework for sales leaders and built multilingual ROI training (EN/PT) to help AEs communicate value proposition and close enterprise deals.

Multi-market Deployment

RevOps Resources

Available on Gumroad

Practical tools for revenue teams

I turn years of hands-on RevOps experience into practical templates, frameworks, and playbooks that revenue operators can actually use — no fluff, built for the real world.

Visit my Gumroad store ↗

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Sales Funnel Templates

Stage definitions, qualification criteria, and pipeline tracking frameworks ready to deploy.

🎯

GTM Strategy Playbooks

Go-to-market frameworks for launching into new markets or restructuring your commercial org.

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ROI & Savings Models

Customizable ROI calculators and value models to support enterprise sales conversations.

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Enablement Toolkits

Onboarding guides, scorecard templates, and training frameworks for revenue teams.

Let's Connect

Open to strategic consulting, full-time roles, and collaboration on revenue operations challenges.

Whether you're scaling a commercial org, redesigning your funnel, or looking for someone who can translate data into strategy — I'd love to talk.

Currently based in São Paulo · Relocating to Toronto

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Emailgabrielaramos.intl@gmail.com

LinkedIn/in/gabrielarteixeira

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